PRAMA - AN INNOVATIVE AND INTERACTIVE WORKOUT FOR FAMILIES LAUNCHES AT DAVID LLOYD CLUBS

-Study show growing trend towards families exercising together-

-Over a third of families (39%) now exercise together-

-New workout uses interactive flooring, walls and lighting-

-Computerised classes can be adapted to any ability -

The hectic nature of modern life means it is becoming increasingly difficult for families to spend quality time together.  However, according to Europe’s leading health and fitness group David Lloyd Clubs, there is a growing trend of families adopting new, more inventive ways of spending time with one another - through exercise.

The new study showed that over a third (39%) of families claim to regularly exercise together, with more now partaking in this activity as a unit over more traditional family bonding activities – including board games (38%), reading (36%) and going to sporting events (17%).

Responding to the growing demand from families, David Lloyd Clubs is introducing its first ever family fitness class with a difference - the interactive and exciting PRAMA class.

Forget rowers, treadmills and spin bikes, PRAMA reacts directly to feet hitting the floor, hands pressing the walls and equipment slamming the ground.

It is held in a studio with pressure sensitive flooring and walls, and interactive lighting that guides participants through their workouts.

The PRAMA studio is set out with stations and in a similar format to a circuits class, participants move between stations at set times. As the brightly coloured, interactive floor lights up, class members will run, skip and even lunge across the studio, chasing the lights and dropping to the floor to touch lit-up stations.

The PRAMA studio can be programmed to suit different abilities, meaning it’s perfect for everything from agility training to families exercising together.

When parents attend with their kids - aged five and upwards - the sequence of workouts changes to a slower paced combination of moves that sees kids doing hopscotch and families working in tandem to run and touch walls or targets on the floor. 

Those who want to use PRAMA for agility training, the class can be programmed to a faster and more difficult setting, so that participants move from station to station more quickly and are prompted by the lights to move faster, lunge deeper and use heavier weights.

Throughout the workout, the moves are shown on LCD screens so that class participants know exactly what to do at each station. A countdown clock indicates to participants how long they have left at each station.

Carlie Barlow, Group Family Support Manager for David Lloyd Clubs explains, ‘In the PRAMA studio we are focusing on something unique; PRAMA combines great instructors, lights and music with workouts designed for all levels of fitness. There’s a combination of interactive screens and pressure sensitive flooring and lighting, tracking your heart rate and guiding your movements to put the play back into training. At David Lloyd Clubs we’ve designed PRAMA programmes for everyone to enjoy, from energetic five year olds to our sassy senior members.’

PRAMA is now timetabled at the Port Solent and Bushey clubs and free for members. It is due to roll out to further David Lloyd Clubs in 2018

Ends

For further press information please call:

Sarah Lacey – PR Executive [email protected]   m: 07825 642668

Liz Bartlett – PR Manager [email protected]   m: 07484 039373 

About David Lloyd Leisure Group

David Lloyd Leisure Group has 111 clubs -  98 clubs in the UK and a further 13 clubs across Europe, comprising its two brands David Lloyd Clubs and Harbour Clubs (of which there are three -  Chelsea, Notting Hill and Kensington). 

On 1 June 2017 it acquired 14 UK health and racquets clubs from Virgin Active as well as opened its third Harbour Club at Kensington following a £5.5m investment and redevelopment programme. On the same day it also announced it had exchanged contracts to buy The Park Club in Chiswick, London and later that month exchanged contract to acquire its first club in Italy, the Malaspina in Milan.

It has approximately 570,000 members and employs around 8600 people.  This includes an expert health and fitness team of over 2000 while it contracts the services of more than 680 tennis professionals.  In 2016 David Lloyd Leisure was named as one of the UK’s Best 30 Large Companies to work for by the Sunday Times.

Across all clubs, David Lloyd Leisure has over 180 swimming pools (of which half are indoor) and offers over 13,000 exercise classes per week.

Every week over 25,000 children learn to swim at David Lloyd Leisure, 16000 children learn to play in the Tennis All Stars Coaching Programme.

David Lloyd Club’s racquets facilities are unparalleled with over 1000 tennis courts as well as over 400 badminton and squash courts.

Additional facilities include health and beauty spas, club lounges with free internet access, crèches, nurseries and specialist sports shops.