3rd November 2019 

BLAZE BY DAVID LLOYD CLUBS: OPENING JANUARY 2020

A brand-new, state-of-the-art fitness studio with a ‘high-end nightclub vibe’ is coming to Birmingham, offering locals a unique workout experience right in the heart of the city. 
The contemporary boutique studio, BLAZE by David Lloyd Clubs, is set to open its doors in early January 2020, becoming the brand’s first stand-alone boutique studio in the UK. The concept follows the huge success of BLAZE Studios within David Lloyd Clubs which have been rolled-out in 64 Clubs across the UK and Europe over the past two years and now enjoy a cult following amongst members.

The new, flexible, pay-as-you-go studio will offer dynamic and fast-paced HIIT (high intensity interval training) full-body workouts combining combat and mixed martial arts with intense cardio and strength training – all led by ‘rock star’ instructors and synced to high-energy music, specially curated for the classes by BLAZE’s exclusive music curator, ‘Dax’ plus cutting-edge light effects. HIIT is known to be the most effective way to exercise and keep the heart fit and conditioned.

To keep participants motivated and energised, the studio will change its workouts on a daily basis, and integral to the experience will be the use of the innovative Myzone wearable heart rate system enabling exercisers to track their progress in real-time, enjoy an element of ‘gamification’ and achieve their personal best.

Located on Cornwall Street in the centre of Birmingham’s business district, BLAZE by David Lloyd Clubs will offer a fresh and contemporary space for workout fans, with sleek, modern interiors, contemporary changing facilities, showers and lockers, a smoothie bar and capsule fitness retail space – all under one roof.

The studio's retail space will stock a range of activewear from Swedish total wellness brand, Casall, with its consciously designed collection in sustainable and technical materials, specifically made for HIIT concepts like BLAZE. 

Zoe Mead, Studio Manager for BLAZE Birmingham, said: “There are a number of David Lloyd Clubs in the local area, but this will be our first stand-alone boutique BLAZE studio in the UK, and we are incredibly excited to be bringing our unique offering, which we believe is as good as any boutique HIIT product in the world, to such a vibrant and diverse city.

“We have quite a few surprises in store for the Studio, which will have a completely different look and feel from any other BLAZE in the country, and we’re looking forward to seeing the reactions from the public when we open the doors in January. 

“We’re confident that the new studio will offer not just a fun and effective way to keep fit, but a real lifestyle destination for ‘work hard, play hard’ people living and working in the city.” 
BLAZE Birmingham will be officially open to the public in early January, with sneak previews taking place in late December. 
For more information, visit www.davidlloyd.co.uk/clubs/birmingham-blaze-studio/ 

- ENDS - Editor’s Notes:

Classes will cost £19 each for a 45-minute session, or £79 for five sessions. 

Booking in advance is essential via www.davidlloyd.co.uk/clubs/birmingham-blaze-studio/ 

David Lloyd Club Platinum members can use Blaze by David Lloyd studio as part of their membership.

BLAZE by David Lloyd Studio will feature 30 workout stations and run over 50 classes a week, daily between the hours of 6am - 8pm Monday to Friday, and 8am – 6pm Saturday and Sunday
 
David Lloyd Club Platinum members can use Blaze by David Lloyd studio as part of their membership.

BLAZE by David Lloyd Studio will feature 30 workout stations and run over 50 classes a week, daily between the hours of 6am - 8pm Monday to Friday, and 8am – 6pm Saturday and Sunday

For recruitment, rel="noopener noreferrer" please visit careers.davidlloyd.co.uk

For media enquires please contact: 

WPR Agency
[email protected] 
0121 456 3004