DAVID LLOYD CLUBS PUTS ITS MEMBERS IN THE SPOTLIGHT
Friday 19 August 2016: Today, David Lloyd Clubs, one of the UK’s leading health, sports and leisure groups, announces the launch of its new campaign ‘COME TO LIFE’. The integrated campaign to relaunch the brand, which includes the brand’s first ever TV advert, has been created for the health & fitness group by creative agency isobel.
Click here for a sneak preview.
In addition to the brand’s first TV ad, isobel has created content that will be distributed across social, interactive VOD and digital ads, member communications, in-club and outdoor ads, door drops and internal communications for the fitness club group.
Filmed at the David Lloyd Club in Chigwell, Essex, the TV advert stars only David Lloyd Club members and its members of staff. The campaign illustrates both the breadth of facilities on offer at the clubs and the brand’s investment in making their clubs the go-to place for members to come together to keep fit, have fun and relax with family and friends.
The campaign follows a significant investment and expansion programme which sees four new club openings in Newbury, Glasgow, Antwerp and Colchester (opening 1 October). The company has also invested £80 million refurbishing and developing 77 of its existing UK clubs, expanding the depth and breadth of its offering and ensuring that David Lloyd Clubs continue to offer market leading health and leisure facilities for its members.
In addition to state-of-the-art fitness and tennis facilities, David Lloyd Clubs also offer relaxed café bars with modern and healthy eating options, kids soft play areas, adults-only lounges and quiet business zones. All of these facilities ensure that the clubs support modern work and leisure lifestyles, and members can make the most of their lives.
The 30” TV advert will first air on Monday 22nd August on Channel 4 during The Simpsons at 1815 and throughout the day in shows including Coronation Street on ITV at 20.45.
Simon Mills, head of marketing at David Lloyd Clubs comments, “At David Lloyd Clubs we’re so much more than just a gym or a tennis centre. We’re a club where adults and children alike can keep fit, have fun, socialise and work in stylish and comfortable surroundings. We have thought of everything so our members can make the very most of their lives and it was important that our first TV advert was a reflection of this. isobel has been a delight to work with; from day one they got what we were looking to achieve and the importance of creating content that takes both our members and our staff with us on the next stage of our journey. The campaign isobel has created for us is nothing short of inspiring and we hope our members engage with it as much as we have.”
Jamie Williams, Partner at isobel concludes, “Working on this campaign with David Lloyd Clubs has been a really rewarding process – and one that enabled us to really embody the angle we have gone with. We’re hopeful that the campaign will be just the first step in David Lloyd Club’s growth and look forward to working with the team further to really put the clubs on the map as the place for members to come together and make the most of life.”
Notes to editors:
For further information, please contact Lisa or Luci at the Media Foundry: [email protected] | +44 (0) 207 612 1155
isobel is an independent, award winning creative agency that supercharges brands across a multi-channeled landscape.
The team injects an infectious energy into brands that makes the world take notice. Current clients include Bordeaux Wines, Danepak, Haribo, Hammerson, Prezzo, David Lloyd and Savills.
About David Lloyd Leisure
The David Lloyd Leisure Group operates 83 clubs in the UK and a further 11 clubs across Europe, comprising David Lloyd Clubs , Harbour Clubs, plus the high street concept, David Lloyd Studio. It has approximately 451,000 members and employs 6,000 people. This includes an expert health and fitness team of over 1,800, while it contracts the services of more than 400 tennis professionals. Across all clubs, David Lloyd Leisure has over 150 swimming pools (of which half are indoor) and offers over 10,000 exercise classes per week. Every week 20,000 children learn to swim at David Lloyd Leisure and 12,500 learn to play tennis. Its racquets facilities are unparalleled with 800 tennis courts as well as 180 badminton courts and 140 squash courts. Additional facilities include health and beauty spas, club lounges with free internet access, crèches, nurseries and specialist sports shops.
For press and PR enquiries only, email the press office.
For all other enquiries please contact your local club via the email addresses above.