DAVID LLOYD CLUBS BLAZES A TRAIL IN FAMILY FITNESS
• David Lloyd Clubs’ signature BLAZE class reimagined for kids
• HIIT (high intensity interval training) for children aged 8+ accompanied by an adult
• Boutique-style classes held in a purpose built studio
A new dynamic workout for families is rolling out at David Lloyd Clubs around the UK, shaking up the family exercise space and safely introducing children to HIIT training in a boutique-style studio set to high energy dance music .
Inspired by David Lloyd Clubs’ popular signature class BLAZE, the new BLAZE REBELS classes see children aged 8+ joining the grown-ups in David Lloyd Clubs’ uniquely designed studios for a carefully programmed, energy burning 35-minute group exercise session.
Each class features a series of short bursts of activity to get the heart pumping, combining mixed martial arts with cardio and strength training. Activities are based at one of three stations: a Woodway treadmill, a bespoke weight bench, and a suspended light punchbag. Participants will spend three minutes in a zone before moving on to the next one, completing the entire circuit twice.
Commenting on the launch, Michelle Dand, Group Head of Fitness Products and Programming David Lloyd Leisure, said: “Our family members tell us that when their children reach around eight, they feel ready to start more challenging exercise but finding something that the whole family can do together is difficult. I’m thrilled to be trialling BLAZE REBELS at Clubs across the UK and can’t wait to see our younger members joining in.
“We’ve carefully choreographed each session to ensure children can safely enjoy the benefits of HIIT training in a lot of the same ways that adults can, with the benefits of improved cardiovascular health, greater strength and stamina.
“Most of all, we want to spark a love of exercise and give children a buzz about fitness. Classes are a lot of fun with a brilliant playlist to get everyone motivated. Don’t be surprised if your kids get hooked!”
Every session starts with a warmup followed by two rotations through the workout zones and a cool down to finish up. The three different workout zones are:
• Cardio zone: Running and walking at various speeds and inclines on Woodway curve treadmills.
• Strength zone: A range of different weights exercises at a bespoke weight bench to work different muscle groups. Lighter weights and lighter sandbells are used.
• Combat zone: You’ll punch, kick and grapple with a suspended punch bag and weighted core sandbags.
Using MyZone technology, participants can track their workout on the studio’s interactive screen as they go, which is great for keeping the kids engaged and striving towards giving their best in each session.
For more information visit www.davidlloydclubs.co.uk
Images available on request
Blaze rebels is currently available in 12 Clubs in the UK, with the rollout to further UK Clubs planned for 2022
About David Lloyd Leisure Group:
David Lloyd Leisure is Europe’s largest health and fitness group (by revenue according to Deloitte’s health & fitness market report 2019). It operates 122 clubs - 99 clubs in the UK and a further 23 clubs across mainland Europe, comprising its three brands David Lloyd Clubs, Harbour Clubs (of which there are three in London) and Meridian Spa and Fitness in Germany.
For the last four years, David Lloyd Leisure has been voted into the Top 25 of The Sunday Times’ Best Large Companies to Work For.
It has over 680,000 members and employs nearly 10,000 people. This includes an expert health and fitness team of over 2000 while it contracts the services of more than 680 tennis professionals. David Lloyd Club’s racquets facilities are unparalleled with over 1080 tennis courts as well as over 400 badminton and squash courts.
Additional facilities include health and beauty spas, Clubrooms with free Wi-Fi and business lounges, kids club facilities, crèches, and specialist sports shops. www.davidlloyd.co.uk