David Lloyd

Background

Appointed to the Group in 2004 Sarah brought diverse industry experience from both the public and private sectors. A proactive and hands-on operator, she has been instrumental in enhancing the services on offer for families with children. With an impressive 27 year career working at the heart of the leisure industry, Sarah has a natural affinity and flair for all aspects of family sports, health and fitness. 

Area of responsibility

Sarah’s work reflects the vital role families play in the overall David Lloyd ethos. Combining her extensive background in health and fitness, community sport and event management has allowed her to create innovative programmes across tennis, swimming, fitness, childcare and entertainment, amongst others. Her drive to introduce activities for all age and interest groups has consistently paid dividends for the Group. This year Sarah was pivotal in reducing the access age for young people to gyms from 16 to 14; an outcome of her dedication to keeping families at the heart of her approach.

Vision

Sarah is passionate about showing families that energetic activities can be fun together and providing the importance of the right environment. Her insight into the family dynamic enables her to work on creating activities which genuinely encourage children to get active at an early age and for families to adopt a fit for life outlook.

Areas of expertise include:

Sarah is available to comment on a wide range of family fitness matters including:

• Children’s sports, fitness and activities
• Family fitness and activities
• Teenage fitness
• Childhood obesity
• Social activities for children
• Crèche and services for children