David Lloyd

Background

With a background in innovative personal training and nutritional expertise, Rob joined the Group in 2007. Having been a competitive weightlifter and Rugby League International player, Rob’s experience of sport at various levels enhanced his unwavering ability to deliver a hands-on, client-focused and creative approach to everything he does.

Areas of responsibility

Rob is responsible for the Group sports, health and fitness strategy throughout the UK and Europe.  His knowledge of personal training, weight loss programme management and behaviour change are instrumental to this strategy’s continued success. Recently Rob has championed a unique personal training system built around bespoke health and fitness products; a career path for personal trainers; and smarter communication with members. He is always considering new market-leading ideas and exploring new trends across the personal training and weight loss field to motivate and inspire his team and members.

Vision

Rob’s mantra is ‘fitness is a way of life’ and he works tirelessly to inspire this in others. His passion drives him to seek new thinking and ideas in health and fitness marketplace and offer the right approach to members tailored to their own personal goals, from improved fitness, weight loss and rehabilitation to completing a marathon, triathlon or a personal best.

Areas of expertise include

Rob is available to comment on a wide range of topics including:

• General sports, health and fitness
• Personal training
• Exercise and gym training
• Weight loss and obesity
• Strength and conditioning
• Nutrition
• Pre and post-natal fitness
• Injury prevention